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You should be able to make profits by selling audio products but some people think people won’t buy and don’t even bother. In this article I am going to describe how to package your audio product so that it is more appealing and people will want to buy.

The Benefits

First of all it is important to remember the benefits of an audio product. Not only does it benefit you the product creator because it takes you less time to create, it also benefits the purchaser.

It is known that people who listen to information get a far deeper level of understanding than people who just read the same information. Understanding that your audio product is beneficial and will give your buyers a better chance of getting results is important to keep in mind as you package your product.

Written Additions

I have found that people are more likely to purchase an audio product if there is also some form of written product provided with it. It seems that people need to have something physical like a printed PDF in order to really believe that they are getting value. Although in reality this is not true it is something to bear in mind when you package audio product.

You are likely to make more sales if you will also include something that your buyer can download and then read.

Transcriptions Don’t Add Value

This has prompted people to provide a transcription of their recording in their product. However, this is not actually adding value. If someone then decides to read your PDF rather than listen to your audio they are not getting the most out of your product. Therefore just adding a transcription of your audio is not the best way to package your audio product.

Adding Value

Therefore it is best to add something in addition to your audio that people will be able to use alongside your audio program and get extra benefit from.

Here are some suggestions:

• a workbook
• check sheet
• mind map
• resource page
• common questions answered
• things to remember
• a summary

In these cases you are providing a PDF document that will help the buyer as they listen to your audio. It gives additional value and further increases the chance of your buyer getting the results they want.

Packaging your audio product in this way will in the long run provide you with more profits.

In the Health Care Summit negotiations that recently concluded in the U.S., the winner was… nobody, or was it? In a negotiation, positioning plays a key role in the manner by which negotiators negotiate. Positioning partly entails establishing the image, style of negotiations, and attitudes you’ll display and project throughout the negotiations.

In observing some of the negotiations that occurred at the Health Care Summit, it appeared that the whole event was a melodrama, cloaked as a staged optical illusion, disguised as ‘getting something done’ for the American people.

This article highlights negotiation strategies that you can employ, based on the manner in which the participants engaged one another at the Summit.

Seating:

· The Democrats and Republicans could have arranged the seating so that its members were interspersed with one another. Had they done so, both parties would have agreed to the arrangement before hand, and the stage would have been set for less hostility. Subliminally, it could have promoted more camaraderie.

When you negotiate, consider the seating arrangement. Adjust it to suit your purpose for the negotiation.

Talking Points:

· Neither party strayed far from their talking points. The Democrats said things like, “the bill had a lot of agreements that the Republicans put forth, we’re not that far apart, we’re close, the bill is not that radical, let’s find common ground”. The Republicans said things like, “start over, start with a clean sheet of paper, scrap this bill, go step by step, the bill was ‘painted’ as having been created in the back room without the Republicans participation”.

When you infuse a negotiation with such rhetoric, you preset mindsets not to seek common ground. In addition, such resounding rhetoric creates a hypnotic mental state for one to maintain his perspective, making him less open to alternatives.

Optics:

· Politicians have to be very mindful of the image they project. The cliché, ‘a picture is worth a thousand words’ is probably truer in politics than any other profession. That being the case, the politicians in attendance at the Summit were very concerned with their ‘appearance’ and how it would ‘play’ back home.

During a negotiation, consider how you might be advantaged or disadvantaged from ‘the way things look’. In some situations, you may acquire value, or be devalued, based on who’s in attendance. Case in point from a political perspective, one of the attendees from the Republican Party is facing a tough primary fight in his home state. If he was in a picture with the president, appearing to be very ‘chummy’, an opponent could use the picture against that politician. His opponent could use the picuture to depict ‘how close’ the politician’s views are to the president. Mind you, his views could be the opposite of the president, but the picture could ‘pose’, or create, a different perception.

Body Language:

· From a body language standpoint, depending upon which party was speaking, the participants from the other party conveyed signs of stiffness, constant evaluation, skepticism, and total disagreement in some cases.

If you maintain a rigid body position, your mental state of mind will convey your thoughts. You’ll also be less likely to possess an open mind, when it comes to the possibility of alternate solutions. If you want to maintain a free lane for alternate thoughts to flow in your negotiations, loosen up.

Name Calling:

· At the Summit, the president referred to most attendees by their first name. In so doing, psychologically he marginalized them. In return, they had to call him Mr. President, out of respect for the office he holds.

As you negotiate, observe situations in which you can enhance your esteem. By doing so, you’ll increase your persona and have more sway over the other negotiator. You’ll also reduce the possible insolence he might display.

Use these strategies in your next negotiation. In so doing, you’ll be rewarded by achieving more of what you seek from a negotiation… and everything will be right with the world.

The Negotiation Tips Are…

· Consider the ‘optics’ of how your offer and your point of view will be perceived.

· In the positioning planning process, consider how you might ‘reframe’ (present differently) your position, to make it more appealing.

· Before negotiating, consider incentives you might use to entice the other negotiator to move in a specific direction.

For additional insight, click on the link below and watch my comments on the Neil Cavuto show.

Consider the past. A time when we were prosperous and growing?

Consider the past, when God added to the church daily, such as needed to be saved.

Consider the past, when many were healed and redeemed, many were set free from captivity, oppression and delivered.

Consider the past, when, where there was a problem, we all met it head on and it was overcome.

The Lord says consider it.

Consider the Present. The European Union is getting Stronger.

Consider the Present. Iraq signs military pact with Iran.

Consider the Present. Russia signs accord with China and India.

Consider the Present. US voices fears over Chinese military build-up.

Consider the Present. Prayer, The Ten Commandments, unlawful in Schools and Government Buildings.

Consider the Present. Gay Marriage, Gay priest, Women Deacons.

Consider the Present. Uzbekistan Christians Detained and Tortured for Their Faith.

Consider the Present. Council members in a South Carolina town can no longer mention the name of Jesus Christ or another specific deity in their prayers during meetings.

Consider the Present. A massive, international “gay pride” event previously held in Rome, at the doorstep of the Vatican, has chosen Jerusalem as its next venue.

Consider the Present. More than a third of Church of Scotland ministers do not believe in the virgin birth of Christ.

The Lord says consider it.

The Lord says consider this;
Hag 2:11-18, Thus saith the LORD of hosts; Ask now the priests concerning the law, saying, If one bear holy flesh in the skirt of his garment, and with his skirt do touch bread, or pottage, or wine, or oil, or any meat, shall it be holy? And the priests answered and said, No. Then said Haggai, If one that is unclean by a dead body touch any of these, shall it be unclean? And the priests answered and said, It shall be unclean.

Then answered Haggai, and said, So is this people, and so is this nation before me, saith the LORD; and so is every work of their hands; and that which they offer there is unclean. Very strong words from Haggai.

A nation cannot be clean, before God, if it handles the unclean thing. When are we going to realize that the unclean thing is anything that is an abomination to God? “So is this people, and so is this nation before me, saith the LORD; and so is every work of their hands; and that which they offer there is unclean.” God will not be part of uncleanly-ness or unrighteousness. A nation of reprobate people cannot stand before God and then desire that their prayers be answered.

Look at the things that God asked us to consider.

1. Prayer, The Ten Commandments, unlawful in Schools and Government Buildings.

2. Gay Marriage, Gay priest, Women Deacons.

3. A massive, international “gay pride” event previously held in Rome, at the doorstep of the Vatican, has chosen Jerusalem as its next venue.

Jerusalem the Pride of God, the Holy City. Blassfeamers,adulterers, double minded hypocrites. Where is your since of right and wrong, good and evil? Haven’t you been chastised by God enough, what will it take? And these are just a few. Doesn’t this appear to be a double minded man ? [Speaking as a Nation]

Jam 1:6-8 But let him ask in faith, nothing wavering. For he that wavereth is like a wave of the sea driven with the wind and tossed. For let not that man think that he shall receive any thing of the Lord. A double minded man is unstable in all his ways.

2Pe 2:10-16. But chiefly them that walk after the flesh in the lust of uncleanness, and despise government. Presumptuous are they, selfwilled, they are not afraid to speak evil of dignities.
Whereas angels, which are greater in power and might, bring not railing accusation against them before the Lord. But these, as natural brute beasts, made to be taken and destroyed, speak evil of the things that they understand not; and shall utterly perish in their own corruption;
And shall receive the reward of unrighteousness, as they that count it pleasure to riot in the day time. Spots they are and blemishes, sporting themselves with their own deceivings while they feast with you; Having eyes full of adultery, and that cannot cease from sin; beguiling unstable souls: an heart they have exercised with covetous practices; cursed children:
Which have forsaken the right way, and are gone astray, following the way of Balaam the son of Bosor, who loved the wages of unrighteousness; But was rebuked for his iniquity: the dumb ass speaking with man’s voice forbade the madness of the prophet.

And now, I pray you, consider from this day and upward, from before a stone was laid upon a stone in the temple of the LORD: Since those days were, when one came to an heap of twenty measures, there were but ten: when one came to the pressfat for to draw out fifty vessels out of the press, there were but twenty. I smote you with blasting and with mildew and with hail in all the labours of your hands; yet ye turned not to me, saith the LORD.

Cannot the people see the chastisement of God upon them, cannot they see that God is willing to bless, but He will not bless the unclean thing.

Consider now, how one woman took prayer from school, consider now, that one group is introducing gay books to children, consider now, how a hand full of people can change the life of Gods children by introducing acceptance training for gays and lesbians.

Compromise, compromise, the down fall of humanity and righteousness in our land of plenty. This land we call home will become as Sodom and Gomorrha, a land of want and famine.

Consider now from this day and upward, from the four and twentieth day of the ninth month, even from the day that the foundation of the LORD’S temple was laid, consider it. “So is this people, and so is this nation before me, saith the LORD; and so is every work of their hands; and that which they offer there is unclean.”

Consider the past, Consider the present and Consider your future?