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Already the shops are beginning to stock up on their Christmas items with decorations as well as all the latest toys and gifts being rolled out across the country. A lot of people will be swept up by the festive season and begin to do their Christmas shopping now and in some cases this is a necessity. Families that have relatives or friends living overseas in places as far as Australia or the United States of America and so to make sure that their present arrive on time you will likely be looking to send these parcels ahead of time.

Sending present overseas could be difficult at the best of times and with the holiday period often heralding an increased amount of letters, cards and parcels being sent all over the world it can make sending a parcel or letter quite difficult to gauge when it will arrive. Obviously sending your parcel early will help when you want it to arrive before the big day but there are other benefits such as a lower cost for the postage of your parcel.

Many parcel delivery companies will have a range of services for different levels of urgency, these companies have expensive services that deliver within a short space of time but also have less costly services that may take slightly longer to deliver your parcel. These services are still an effective choice when it comes to parcel delivery as if you are sending your parcel early enough then you could use these services to save money on a trustworthy delivery service that is secure and able to arrive within strict deadlines.

There are plenty of options now available as the parcel delivery sector has grown massively over the past few years thanks to more people buying and selling items online. Parcel couriers have long been considered the best option for a quick and reliable delivery but in the past it has mostly been businesses that have used them due to their higher costs and tendency to insist on long running service contracts instead which could offer businesses discounts for frequent collections and deliveries.

These days though since almost anyone is sending parcels many couriers are now opening their services to individuals and people like you who want to send birthday or Christmas presents quickly and securely. So if you need to send your gifts early or even last minute, with couriers you could get your parcel delivered quickly so they can arrive and be placed at the foot of the Christmas tree on time.

You should be able to make profits by selling audio products but some people think people won’t buy and don’t even bother. In this article I am going to describe how to package your audio product so that it is more appealing and people will want to buy.

The Benefits

First of all it is important to remember the benefits of an audio product. Not only does it benefit you the product creator because it takes you less time to create, it also benefits the purchaser.

It is known that people who listen to information get a far deeper level of understanding than people who just read the same information. Understanding that your audio product is beneficial and will give your buyers a better chance of getting results is important to keep in mind as you package your product.

Written Additions

I have found that people are more likely to purchase an audio product if there is also some form of written product provided with it. It seems that people need to have something physical like a printed PDF in order to really believe that they are getting value. Although in reality this is not true it is something to bear in mind when you package audio product.

You are likely to make more sales if you will also include something that your buyer can download and then read.

Transcriptions Don’t Add Value

This has prompted people to provide a transcription of their recording in their product. However, this is not actually adding value. If someone then decides to read your PDF rather than listen to your audio they are not getting the most out of your product. Therefore just adding a transcription of your audio is not the best way to package your audio product.

Adding Value

Therefore it is best to add something in addition to your audio that people will be able to use alongside your audio program and get extra benefit from.

Here are some suggestions:

• a workbook
• check sheet
• mind map
• resource page
• common questions answered
• things to remember
• a summary

In these cases you are providing a PDF document that will help the buyer as they listen to your audio. It gives additional value and further increases the chance of your buyer getting the results they want.

Packaging your audio product in this way will in the long run provide you with more profits.

You may have the best idea, the best product or best proposal. However, if you cannot present it in a professional manner it may never be recognized as valuable. There are four simple steps for giving a successful presentation, called the four cornerstones methods:

1. Understand your audience

2. Understand your purpose

3. Understand the material

4. Understand yourself

Mastering these four areas will give you the skills needed to prepare and deliver a more effective presentation.

1. Understand your audience

Understanding your audience allows you to determine what and how you need to present. You are also able to address their interests in a tailored fashion. Take the first step by creating an audience profile that includes roles and responsibilities, age, knowledge Base, learning styles, culture, number of participants, purpose of attending or expectations. This will facilitate the preparation of appropriate content/material, incorporating all necessary learning styles, etc.

Gathering information about your audience does not have to be complicated. There are various ways you can gather the audience information:

• Arrive early to talk to members of the audience beforehand

• Distribute a survey before the presentation

• Talk with the organizer

• Review evaluations from past presentations

• Attend a presentation before yours to get a sense of what the group is like

• Request for information or written materials that describe the audience

2. Understand your purpose

It is essential to know your purpose for doing a presentation. Writing a simple sentence can be a means for defining the purpose. You may always ask yourself why I am doing this presentation? To provide information (create awareness) or to change attitudes (create emotion) or to build new skills.

3. Understand the material

One way to increase your confidence as a presenter is to know where your content information is coming from (understand your source). Tap into what you already know about the subject by reviewing content. To identify what you need to know by conducting literature reviews and searches using credible sources. You may also use data/statistics that is relevant to the audience, etc.

4. Understand yourself

Building confidence as a speaker starts with understanding yourself. This includes knowing “Your style”. For example: use humor, use stories, prefer to stand behind a podium, etc. Knowing “Your skills/strengths”. For example: ability to build rapport with audience, great graphical designer, etc. Knowing “Your weaknesses”. For example: use filler words, talk to soft, nervous in front of a group, etc.