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Does the idea of purchasing 60th birthday presents sound difficult? 60th birthday presents can be hard to find when a gift giver believes the person has everything they need. For some, that may be true but there are many simple wants and needs that can still make the birthday special.

This leaves the gift buyer little choice but to settle on something they know the person will use. The reasoning that everybody has to eat, might serve as inspiration, but with sixty and over, bear in mind that health conditions can become a factor. Common in that age group is diabetes, hypertension and heart disease, each of which comes with its own dietary requirements. However, many specialist food manufacturers do cater for those needs. Shop around and you should find a great variety of delicious alternatives to the usual box of chocolates.

An arrangement of flowers brings a festive atmosphere into the home of the birthday boy or girl. Selecting something with a pleasant lingering scent will remind the recipient for weeks that someone considered them wonderful enough to spoil. During the Victorian era, strict symbols applied for each possible gift of flowers. Roses, orchids, tulips, violets and jasmine – each stood to mean something different. Even color played a role. These days, people are less aware of such customs, although you might want to avoid offending with lavender. To some, it means distrust. Flowers fade quickly, but for a growing gift to last several seasons, consider giving a plant instead. You should inquire about which plants are most suitable for your recipient’s home or garden. Something that wilts after a few weeks from too much or too little sun could cause embarrassment to the giver and the receiver.

Can anyone refuse the opportunity of experiencing some tender loving care, at the hands of a skilled masseur? Similarly, a brand new makeover will give most women a new lease on life. Visit your nearest beauty salon to find out what their gift options are. If that seems too life changing all in one go, you could instead explore the wide range of body-spoilers available in retail stores. If the person you have in mind has mentioned a desire for a fitter life routine, do investigate what levels of gym membership or other exercise programmes are available in the 60 plus age group.

Sometimes a great gift can simply be a night to remember. Whether at the theatre or at a concert, the wonder of the performance will stay with the person for much longer than the running time. Anything that is shared with love can be counted as recommendations for 60th birthday presents.

When a product is introduced, it is important to establish in a prospective customer’s mind what the benefits of the product are. Product improvements usually remedy the existing problems posed by existing products for existing customers. On the other hand, new products enable unknown problems to be solved for existing customers– as well as allowing new customers to be introduced to the company’s products. So product improvements usually deal with past or present offerings, while new products take into account future customer needs.

An improved product generally builds on an existing offering. Any improvements to the product should be done so that they address existing customer concerns, leading to higher usage, sales, or both among existing customers. Unfortunately, for some customers these improvements will occur for aspects of the product which are of little or no concern. In these instances, it is important to stress that the product improvement(s) add very little to the final price, as the cost of improvement is spread out among many purchases. Clearly, the product features (or absence thereof) which receive the most negative comments are among the most important to improve in future product versions. Of course, positive product features can be made better as well, as long as the improvement is noticeably significant. However, an improved product which does not meet some customer demand is not much of an improvement at all.

A new product, on the other hand, can appeal not only to existing customers, but to entirely new customer market segments as well. The new product may fill in the gap of an existing product, either one created by your firm, or by another firm. The new product could serve as an introduction to people who are inexperienced with your other products, or as a more advanced version for those who are extremely familiar with them. A new product must be carefully planned, and its exact purpose will depend on the specifics of a particular industry, as well as the competitive offerings which are currently available to customers.

Thus, a product improvement helps to fix customer complaints with past (and sometimes present) versions of a company’s offerings. New products represent an anticipation of what customers (both new and existing) may need in the future. In using the proper combination of the two, it is possible for a company to both address past failures, as well as make the most out of future sales opportunities for its products, thereby ensuring continued customer interest in all of its offerings.

Copyright 2010, by Marc Mays

Today’s market is ripe with a diverse array of skin care products. As a result, we are overwhelmed and find it difficult to make decisions. However, buying skin care products should not seem as daunting and confusing as it seems; all you need is a wealth of information on the various brands and products so that you know what you are getting into. Do due diligence and research well prior to getting an overdose of the market varieties.

The first step for anyone interested in skin care products is to review the product labels and understand its ingredients, purpose and directions. You should be able to identify those ingredients that may cause harm to your skin. Beware of chemicals like sorbitol, sodium lauryl and laureth sulfates; alcohol, astringents, colorants and certain fragrances should also be avoided as these may cause blemishes, irritation or break-outs.

Natural skin care products are gradually gaining momentum and becoming increasingly popular among people concerned about their skins. Milk, honey, botanical products and oils have been noted to have gentle and soothing effects. Natural ingredients like aloe vera and lanolin are popular choices that create soothing and moisturizing effects on the skin.

Skin care products range from moisturizers, intense acne treatments to anti-aging regimens. The wide range of available products help to fight and delay several natural processes like acne, wrinkling and fine lines. Alpha-hydroxy acids (AHA) and beta-hydroxy acids (BHA) are two ingredients to look for in order to choose an anti-aging product. Some fruits and plants like apples and grapes contain these ingredients. Revitol and Royal Gold are two products growing in popularity by the day.

Chemicals called tretinoins have shown positive effects in case of sun damage and wrinkles. These can be found in medications rather than cosmetics and have the ability to reverse the damaging effects of the sun and to change the skin’s cell structure. Skin care products containing treyinoins are available by prescription only and they help to rejuvenate the skin and provide treatment for wrinkles, fine lines, rough patches and dark spots.

Prior to choosing any products for use, it is imperative to get an idea of your skin type. This answers a lot of questions you may have and will help to make appropriate decisions regarding the skin care products. You might know your skin type but if you are uncertain, it is safest to consult a dermatologist who can guide you accordingly. You may have oily or dry skin or perhaps a combination of both.

Sensitive skin is also quite common and needs special attention. So, in order to determine your exact skin type and to buy products those are compatible with the particular skin type, ask a dermatologist. This will prevent you from using products that you may be allergic to and that may cause unwanted reactions.

The following are 5 tips that will guide you in choosing your skin care products:

1. Know your skin type: It is important to know your skin type so that you can buy the correct products that meet your particular needs. The most common skin types are oily, dry, combination and sensitive.

2. Read the label: The importance of reading the label and getting acquainted with the ingredients cannot be stressed enough. Water is a primary ingredient that should be present in moisturizers as it best hydrates the skin.

3. Calendar: Different seasons and climates require different products for the skin. So, you should buy products according to your skin type and according to the weather. For instance, your summer skin treatment should include sun block ingredients. Similarly, dry skins should be treated with care during winter to avoid dryness and rough patched.

4. Compare Prices: Take a look at the prices and buy products that fit your budget. Some products are simply too expensive and not necessarily the best. With this, you should ask how much of the product you need, how often you will be using it and your expected results. These considerations will help you to determine the brands that work for you and the prices that meet your cost requirements.

5. Use Regularly: The key to positive results is to use the products regularly and to follow the directions. Anti-aging creams and night creams are specific products that should follow a regimen otherwise the purpose is defeated. Use your products as often as they are recommended for best results.

All these factors imply that you should be diligent before pursuing any single brand or product. Careful review of competitive products, their prices and their effects will help you to make informed decisions about your skin and your overall health. A review site which lists information on varied skin care products is a good place to start.