How to Package an Audio Product for Profit

You should be able to make profits by selling audio products but some people think people won’t buy and don’t even bother. In this article I am going to describe how to package your audio product so that it is more appealing and people will want to buy.

The Benefits

First of all it is important to remember the benefits of an audio product. Not only does it benefit you the product creator because it takes you less time to create, it also benefits the purchaser.

It is known that people who listen to information get a far deeper level of understanding than people who just read the same information. Understanding that your audio product is beneficial and will give your buyers a better chance of getting results is important to keep in mind as you package your product.

Written Additions

I have found that people are more likely to purchase an audio product if there is also some form of written product provided with it. It seems that people need to have something physical like a printed PDF in order to really believe that they are getting value. Although in reality this is not true it is something to bear in mind when you package audio product.

You are likely to make more sales if you will also include something that your buyer can download and then read.

Transcriptions Don’t Add Value

This has prompted people to provide a transcription of their recording in their product. However, this is not actually adding value. If someone then decides to read your PDF rather than listen to your audio they are not getting the most out of your product. Therefore just adding a transcription of your audio is not the best way to package your audio product.

Adding Value

Therefore it is best to add something in addition to your audio that people will be able to use alongside your audio program and get extra benefit from.

Here are some suggestions:

  • a workbook
  • check sheet
  • mind map
  • resource page
  • common questions answered
  • things to remember
  • a summary

In these cases you are providing a PDF document that will help the buyer as they listen to your audio. It gives additional value and further increases the chance of your buyer getting the results they want.

Packaging your audio product in this way will in the long run provide you with more profits.

How to Handle Cultural Differences and Make a Good Job of the Follow-Up Work in Business Negotiation

The first importance you need to do is to create a good atmosphere. Chinese negotiators respect Americans’ culture can create an equal and harmonious negotiating atmosphere.

For example, western people like to talk about specific articles directly while Chinese negotiators can adjust their own thinking to begin the negotiation with specific articles to adapt the other side’s custom. This will make the guests think that their Chinese partners respect them and they will respect Chinese negotiators’ negotiating behaviors which are different with theirs. Thus, the negotiating atmosphere will become friendly and harmonious.

Secondly, remember it is important to be a good listener. In view of this situation that western negotiators have the characteristic of making full preparation and being professional. Chinese negotiators can remain silence during the negotiation, listen more and gain more information through listening.

Thirdly, do give definite words. Chinese negotiators should adopt direct and determined words and avoid equivocal words such as “maybe”, “perhaps” etc.

International business negotiation involves with the management of the contract and the follow-up communicating. Different culture has different understanding with the content and effect of the contract. For example: American culture emphasize objective and attach importance on equality which determines that they rely on thorough contract to ensure rights and set obligations. So, the contracts between American companies are always as long as hundreds of pages, including very careful wording articles about all the aspects related to the contracts with the purpose of protect their own company from any dispute and unexpected accident. Other culture may not have such complicated contracts, so, they must endure Americans’ this custom.

In international business activities, the differences of culture and national psychology always influence the decision of the management. Different cultural background makes different business style, for example, Americans are mainly interested in profit while Chinese are interested in the market shares. Besides, those who speak different language may have different thoughts. The stringent German, flexible Americans, calm French, the warm-hearted Spanish and the enigmatic Japanese and so on are all closely related to their language. So, in international business activities, people should not only know the rules of the business activities, but also the prevailing customs and culture characteristics of the other people.

What Are Affiliate Products? How Do I Make Money Promoting Them?

Affiliate products offer people the opportunity to make a commission by referring someone to buy a company’s product. This can be done online from the comfort of your own home.

Where to Find Affiliate Products

There are many affiliate programs on the Internet such as Click Bank and Amazon.com where people can find affiliate products to promote and make a commission. You can join either site for free to promote any of the products they have available.

Who Promotes Affiliate Products

Affiliate products can be promoted by people who enjoy blogging about a particular topic.

For example, someone who likes to blog about golf travel can find an e-book on how to improve your golf swing. People who golf are always looking for ways to improve their swing.

If they are on that site looking into golf travel and come across an e-book that could help them improve their golf swing, they can potentially buy the e-book and that affiliate makes a commission on the sale.

How Much do Affiliate Products Pay?

Commissions can be as low as 10% of the product price or as high as 75%. It all depends on how much the company wants to give back to their affiliates.

If you are looking to promote affiliate products to make a commission online, you’ll want to focus on the products that pay a higher commission especially if you want to do paid marketing.

Most companies out there allow people to become affiliates of their products for free. However, people are at a disadvantage when they don’t own the product. If they don’t own the product, they don’t know the benefits of that product. Not knowing about the product will make it difficult for them to sell it.

How to Promote and Make Money With Affiliate Products

The best way to promote affiliate products is to set up a blog. However, it will take you some time to set up a blog or you can pay someone to set it up for you. You will need a domain name, web hosting and security. You might even need to hire a graphic designer to make your blog look appealing.

To start getting traffic to your website, you will need to consistently blog on a daily basis and promote your blog posts through syndication. When making blog posts you will want to focus on particular subject and do keyword research to see what people are searching for so that your blog posts will show up on search engines.

It will take about 6 to 8 weeks before your blog posts are showing up on the search engines so don’t expect a lot of traffic right off the bat. Just understand that you need to keep blogging and eventually you’ll start getting traffic and having people buy the affiliate products that you promote.

How to Make Money Right Away With Affiliate Products

If you are looking to start making money right away, then you might want to do some paid advertising such as Google pay per click (PPC) or Facebook PPC. However you will want to learn how PPC works or else it will suck you dry.

Another thing that you can do if you don’t have money to promote your products is to submit your blog posts to several article directories such as EzineArticles or Go Articles and link it back to your blog.

There are many people who search article directories for what you have to write about. People will find your articles before they find your blog on the search engines.